Last Revised: Oct 28, 2024


Who are we

Chagee (CA) LLC, hereafter referred to as "Chagee," is an US-based company specializing in tea products. This policy aims to provide essential information and explanations regarding the collection and processing of your data by Chagee when you use our applications or browse our website.

At Chagee, we prioritize data and privacy with the same dedication we apply to all our endeavors: by putting people first. To protect your privacy and comply with applicable privacy and data protection laws, we strive to align our data governance practices with recognized principles of data minimization, limited collection, and limited use, among other key areas outlined below. Our goal is to respect and maintain your trust. Fundamentally, we believe that taking care of you includes safeguarding your data and privacy.


Overview

This Privacy Notice outlines the following:

Our objective is to help you understand how we utilize your information to enhance our products, services, marketing efforts, and interactions with you, all as part of our commitment to maintaining your trust. By continuing to use Chagee services, you acknowledge this Privacy Notice and agree to our Terms of Use.


Application and scope

This Privacy Notice ("Notice") applies to the following:

Our websites and mobile applications may contain links to websites and/or other mobile applications operated by third parties and not by Chagee. If you visit one of these linked websites, you should review the website’s privacy notice, terms and conditions, and other policies. We are not responsible for the policies and practices of third parties. Any information you provide to those organizations is governed by their privacy notice, terms and conditions, and other policies.


What information do we collect

When you visit and use the Chagee Services, we may collect the following categories of information:

This is a comprehensive list of various types of personal and sensitive information that Chagee may collect from its users. Here’s a breakdown of the categories:

Identifiers

Financial Information

Commercial Information

Precise Geolocation Information

Audio and Visual Information

Inferences

Other Information

Additional Sources of Information

Chagee might also collect information from third-party services, especially if you access social media or similar services through Chagee, to login or share your experience. This ensures a comprehensive understanding of your interactions and preferences to provide tailored services and enhance user experience.


How We Use Your Information

We may use your information for various business purposes, such as providing the products and services you request, performing customer service functions, ensuring security and fraud prevention, conducting marketing and promotional activities, and analyzing our website and mobile application. Specifically, we may use the information we collect about you to:

To Provide Our Services

To Communicate With You

For Research, Development, and Improvement of Our Services

To Enforce our Terms, Agreements, or Policies

To maintain a safe, secure, and trusted environment for you when you use our websites, mobile applications, and other services, we may use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.

To Comply with Applicable Laws

Targeted Advertising

We may process your information to provide you with targeted advertising (also known as cross-contextual advertising and online behavioral advertising) and offers and promotions that you may be interested in.


How We Disclose Your Information

We may disclose your information as needed to fulfill the purposes described in this Notice and as permitted by applicable law.

When We Work Together

We may share information between and among Chagee, its subsidiaries, and affiliated companies for purposes of management and analysis, decision making, and other business purposes. For example, we may share your information with our subsidiaries and affiliated companies to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings.

When We Work with Service Providers & Business Partners

We may share identifiers, commercial information, electronic and network activity, geolocation and precise geolocation information, audio and visual information, and inferences, as described above, for a variety of business purposes, such as payment processing, website and data hosting, location mapping, product and service delivery, customer service, advertising and marketing (including counting ad impressions, ensuring compliance with industry standards, personalization, analytics services, security and performance monitoring, maintaining and servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing. We strive to contractually prohibit these service providers and business partners from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.

When We Work on Business Transactions

If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

When Sharing Helps Us Protect Safety and Lawful Interests

We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of Chagee or our customers or partners.

When You Give Consent

We may share information about you with other companies if you give us permission or direct us to share the information.

Who We Share Your Data With & Why

Our services may use third-partys to ensure the best experience for our guests, some with privacy policies that may differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites.

When You Post on Our Websites

If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites. We are not responsible for the information you choose to submit in these public areas.


What Rights Do You Have About Your Information

Location Services

Email Communications, Push Notifications, and In-App Messages

Your Rights, including State-Specific Rights

Depending on where you live, you may have certain rights regarding your personal information:


How We Protect Your Information

Chagee uses various security measures to protect your information from loss, misuse, and unauthorized access. However, no security system is perfect, and we cannot guarantee complete safety due to the nature of the Internet. You are responsible for protecting your passwords and keeping your devices secure.

Chagee keeps your information only as long as needed to provide services to you and meet legal requirements. How long we store your information depends on these needs and legal obligations.

Your personal information may be stored and processed on servers in the United States, Canada, or other countries. No matter where your information is processed, we will protect it according to data protection laws and this notice.


Children’s Privacy

We do not intend for our websites or online services to be used by anyone under the age of 13. We do not knowingly collect, sell, or share information of consumers between the ages of 13 – 16. If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately as described in the “Contact Us” section of this Notice. For more information, please see our Terms of Use.


Cookies, Web Beacons and Similar Technologies

The following technologies collectively help understand which services and functionalities you use and how you access information, allowing the website or app to personalize your experience and deliver relevant promotions and advertisements.

Purpose of These Technologies:

Technology terms

Cookies
Web Beacons

Tiny transparent images embedded in web pages, applications, and emails to track user interactions and the effectiveness of marketing efforts.

JavaScript

Code snippets that enhance website functionality, like speeding up refresh rates and tracking usage.

Entity Tags (ETags)

HTTP code mechanisms that allow parts of websites to be stored in your browser cache, speeding up site performance by validating cached content.

HTML5 Local Storage

Allows websites to store data in your browser for quick retrieval on future visits.

Flash Cookies

Special cookies used by Adobe Flash Player for video content. They require specific management through Adobe’s website, not just browser settings.

How to manage them

Browser Setting

You can manage or reject these technologies via your browser settings. Each browser (e.g., Internet Explorer, Chrome, Firefox, Safari) has different methods for adjusting these settings.

Opting Out

Chagee Wi-Fi

Chagee stores support providing you access to wireless internet (WiFi) at no charge. For any such WiFi access, please carefully review the terms of use listed on the activation page prior to accepting and connecting.


How you can make requests or submit inquiries about your information

We welcome your questions, comments and concerns about privacy. You can contact us at support@chagee.com

To delete your information, please contact us at support@chagee.com